It is difficult to think of a commercial sector that has not been touched in some way by the increase in the networked online world. This web of interconnecting computers has truly revolutionised not only the way in which we communicate but also how money is spent. This article will look at how traditional Health and Beauty retailers can compete with the new online companies impinging on their traditional market.
One of the major advantages of the online ecommerce site is convenience, there is just no getting away from the fact that the local store in the high street is more difficult to buy products from that the ecommerce website that allows you to shop whenever the customer desires. The actual bricks and mortar store must find a way to compete with this new ‘always open’ shop.
One way to do this is by offering a shopping experience that simply cannot be replicated by a computer screen. The whole shopping experience should be extremely customer focused, offering a proper boutique environment. The customer should be given the chance to ask questions and be advised as to which products suit them best. All of this is simply not available via a website, you cannot create that sort of atmosphere through a computer.
One other main advantage that online retailers have is one of price, for a company selling mainstream cosmetics and general toiletries then they will often use the economies of scale to keep themselves profitable. This means that if they don’t have the overheads of a high street shop then they can afford to make very small amounts of profit and still be viable whether they’re selling perfumes online or a range of Elizabeth arden cosmetics. For the traditional store this is often really not an option, the ecommerce store will often be able to undercut traditional store without it be able to do much about it.
For the high street store this presents a problem as to how they can compete in a market where the opposition can undercut them almost at will. The choice really comes down to whether they attempt to match those prices. The other option is to try and offer more niche products that the online retailers either are unaware of or cannot use the same economies of scale to make them viable.
The online market has once again changed the traditional fabric of the stores that operated is the same way for hundreds of years. The evolution of the marketplace continues.
To keep health and beauty products, such as cosmetics, soaps, and lotions, safe for human use and effective, preservatives and other chemicals are added. However, in recent years the safety of some of these ingredients, despite decades of use, has been questioned, especially by companies selling all natural products. Here’s a look at three common ingredients called into question and what scientific studies say about their safety.
Parbens, including ethylparaben, propylparaben, and butylparaben, act as a preservative not only in cosmetics, but also in foods. This common preservative added to hundreds of cosmetic products can be absorbed into the body through the skin. There’s growing concern that parabens may be linked to cancer because of a 2004 study in the “Journal of Applied Toxicology” that reported finding breast tumors with parabens. However, parabens in the body is not a new discovery, so finding it in tumors does not mean it caused the cancer. Studies following the 2004 study failed to show that parabens actually cause cancer, leading the FDA to still consider this a safe and effective preservative.
Sulfates are mostly found in cleaning agents such as shampoos and toothpaste. It’s also found in food and water. The sulfates are the cause of the lather created by soaps, but also work as a surfactant. As a surfactant, sulfates remove dirt and grease. Some claim that sulfates can cause cancer. Concerns over sulfates have led it to be extensively studied. And like parabens, these studies have not resulted in a cancer connection. In fact, the FDA, American Cancer Society, and governmental health organizations around world have stated that although sulfates can irritate the skin and eyes, it is considered a safe cleaning agent and not a carcinogen.
Triclosan is another preservative added to cosmetics to prevent the growth of bacteria and fungi. Its effectiveness is without question and has even shown to prevent gingivitis when used in toothpaste. However, its safety is a bit of a mix bag. Studies have shown triclosan may increase the risk of producing antibiotic resistant bacteria and in animal studies has shown to be a hormone disrupter. What this means for humans is unclear however, but it has gotten the attention of the FDA and EPA which called for more studies and a final review set for 2013. This extensive review of all the research regarding triclosan and human health will determine if changes in the regulation of triclosan will be required to protect human health.
The top health and beauty network marketing companies include a wide range of companies – some have been around for many years, such as Avon 1886; while some are relative new comers, such as MonaVie introduced in January 2005. Indeed, many of the mature companies present their company and compensation plan as a Direct Sales organization. There is a difference, though for the purposes of this article any company who offers health and beauty products AND allows or rewards people for expanding their distributor base will be considered a network marketing company.
During the research phase for this article, I was a little surprised by the relatively low average annual income per distributor. This was true of any Direct Sales or Network Marketing organization. So, make sure you perform your due diligence when investigating a network business opportunity. We all hear this often, but work beyond your emotions of the hype touting the top earners income and find out what it really takes to earn an income you desire.
Ok, let’s begin with perhaps the “Grandmother” of health and beauty – Avon.
Avon is “The founder of modern direct selling and the acknowledged world leader in cosmetics.” according to 21stCenturyNetworker.com. The company had $10.3 billion in sales reported for 2009 produced by 6.2 million distributors. That comes out to $1,661.29 per distributor for the year. Naturally there are folks with either a large customer base or distributor network making more – which means there are a lot of people making less.
In fact, while conducting research for this article, I was amazed at how extensive the product line has become. Personally, I knew Avon sold cosmetics, jewelry and a few men’s colognes, but had no idea how many products they really offer. Being from the South, the Avon SkinSoSoft is used by many of us to fight the little No-SeeUms (gnats).
Like all network marketing organizations, Avon is a legitimate income opportunity for those who grasp the concept of business building in addition to personal sales.
Amway was founded in 1959 by Steve Van Andel and Rick DeVos when they left Nutrilite Products. Amway had reported annual sales revenue for 2009 of $8.4 billion. With a reported 3 million plus distributors, that comes to about $2,800 per distributor.
Amway has to be one of the most recognizable brands in the US, perhaps the world. A brief visit to the company website demonstrates their global presence – the countries and languages supported – ranging throughout the Americas, Asia and Europe – are just too numerous to list here. There greatest (and most profitable coups) has to be as one of the few network marketing organizations in China – with its whopping 1.3 billion population!
Anyone here speak Mandarin?
Mary Kay has to be one of favorite network marketing success stories. Founded in 1963 by Mary Kay Ash, a divorced and working mom, Mary Kay has grown into a world wide marketing organization. What role model! Not just for women, but to anyone who moans and groans about their “situation”.
In 2009, Mary Kay had an estimated $2.5 billion in sales revenue with and an estimated 2 million distributors – averaging about $1,250 per distributor.
Health and beauty are two words that no woman on earth can be indifferent to; they tickle the brain centers of professionals and housewives alike, irrespective of their age, religious background, skin color and marital status.
We cannot overlook the influence that appearance can have on the personality of the individual; nor can we deny the impact it has upon the surrounding world. Due to the medical and technological advances that the modern world has witnessed of late, for example smart liposuction, as well as to the steady preoccupation of researchers and scientists to find new means of improving the quality of our life, we are now offered a wide range of solutions to set back the clock a bit and keep our youthful look for years.
The cosmetic surgery industry, particularly in liposuction treatment, is continually working towards providing ever more reliable aids against aging while the development of plastic surgery allows miraculous adjustments whenever diet and sports fail to perform. Fashion comes to complete the series of improvements that any woman deserves in her life. Is there anything else that you need to feel confident in your future? Actually, there is one thing you must do in order to get closer to what this century has in store for you: keep your eyes open to change and learn from others what exactly has helped them on the road of health, beauty and self-esteem; keep up with the latest products available and devise your own plan to reach perfection. There are myriad ways in which you can boost your looks and personality alike; you only have to find them.
The online world is crammed with valuable information on each and every sector that a woman might be interested in. Can you check it all in a lifetime? Even if you could, it might prove too complex and thus overwhelming. What you need is guidance through the richness of material intended for the woman of the third millennium, a selection of the most successful tips and tricks that you should know so as to become a better you. You need to gain knowledge of what the stars do to be always glamorous and thus learn the shortest way to beauty and style.
The solution is just a couple of clicks away. You can visit howmuchdoes-liposuctioncost.com site, to get the most interesting and useful advice that the modern woman living on the fast lane should learn about her body. You will then receive, on a regular basis, some reliable tips on how to take care of your body and mind, suggestions for new and improved ways of treating yourself as well as dealing with others. Life is wonderful if you know how to get the best of it!